Miss SAKE General Incorporated Association held the "2025 Miss SAKE Japan Final Selection" on June 6, 13, and selected Hokkaido representative Chisato Tateno as "2025 Miss SAKE Japan," an ambassador with the aesthetic sense and intelligence to spread the appeal of traditional Japanese sake and Japanese culture both in Japan and overseas.

From the left: Runner-up winner, Kana Hajima, representing Chiba; Grand Prix winner, Chisato Tateno, representing Hokkaido; Runner-up winner, Hana Horikoshi, representing Kyoto

Chisato Tateno, who was selected as the 12th Miss SAKE Japan 2025, said, "Sake is the crystallization of Japanese culture, combining the nature of the four seasons, traditional crafts, and craftsmanship. Every drop of sake is filled with the Japanese "heart" of harmony with nature and compassion. With the pride and responsibility of being Miss SAKE, I hope to convey this profound story of sake to more people and spread the appeal of sake both domestically and internationally. Sake is not just alcohol, but a culture nurtured over a long history and a bridge that connects people. I would be more than happy if I could increase the number of fans of sake and Japan through my future activities. I would appreciate your warm support." Over the next year, she will actively travel throughout Japan and overseas to raise awareness of Japanese food culture through sake and to attract tourists to Japan.

- 2025 Miss SAKE Japan Competition Results -

Grand Prize: Hokkaido Representative Tateno Chisato
Runners-up: Kana Tokuma (Chiba), Hana Horikoshi (Kyoto)
Special Jury Award: Wakana Takeo from Okinawa
Audience Award: Madoka Ogino from Osaka
Community Activity Contribution Award: Shiori Nagata (Shizuoka representative) and Rina Ibuki (Tottori representative)

You can find out more about Miss Sake's activities on their blog.
https://www.misssake.org/blog/

Miss SAKE started in September 2013 with the aim of selecting ambassadors who have the aesthetic sense and intelligence to spread the appeal of traditional sake and Japanese culture both inside and outside of Japan. At the selection event held in October 9, the first 2013 Miss Sake (10 Miss Sake) was born, and for 2014 years since then, Japan, Hawaii, New York, London, Milan, Hong Kong, and other countries around the world have been promoting Japanese sake. The organization conducts more than 2014 activities a year to raise awareness about Japan's food and culture and to attract tourism to Japan.

2025 Miss SAKE Japan Final Selection Event Outline
[Date] June 2025, 6 (Friday) 13:17-30:20 (doors open at 45:16)
[Venue] The Westin Miyako Hotel Kyoto "Mizuho no Ma" (1 Awatakuchi Kachocho, Higashiyama-ku, Kyoto City, Kyoto Prefecture)
[Organizer] Miss SAKE General Incorporated Association
[Sponsors] Ministry of Agriculture, Forestry and Fisheries, Ministry of Economy, Trade and Industry, National Tax Agency, Agency for Cultural Affairs, Japan Tourism Agency, Intellectual Property Strategy Headquarters of Cabinet Office, Japan External Trade Organization (JETRO), Japan National Tourism Organization (JNTO), Japan Sake and Shochu Makers Association, Japan Sake and Shochu Brewers Association, Kyoto Prefecture, Kyoto City
[Special cooperation] Heckel

The Nadeshiko Program, which has been held for about three months since March, has already been evaluated based on the participants' attitude in class, the instructors' evaluations including questions and answers, the contents of the reports submitted, and the videos posted on the Miss SAKE Channel. The contents of the reports have been published on the official blog.https://www.misssake.org/archives/education-program/