Tamanohikari Sake Brewery, which was founded 350 years ago, is hosting an "Art Exhibition to Enjoy with Sake" - TAMANOHIKARI 350×PROJECT ART EXHIBITION 2025 - for two days only, on September 27th and 28th. A new sake culture that weaves traditional sake brewing with contemporary art will be disseminated from "404 Not Found," a creative hub within Shibuya Sakura Stage.

This time, as part of the "350x Project" that connects 350 years of tradition to the future, it is an attempt to communicate new possibilities in culture through the fusion of sake and art. With the aim of widely raising awareness of the project and supporting the activities of the creators and artists involved, it is being held as an "art exhibition to enjoy with sake."

In addition to the exhibition and sale of artworks, the venue will also feature a presentation of bottle designs by participating creators and sake tastings. Experience the allure of a new sake culture where traditional sake brewing intersects with modern art.

<Main Contents>
Exhibition and sale of works by creators participating in the 350x Project
Series 3 Creator Announcement
Sake tasting and sales
Artist Support Purchase Project 

~About the Artist Support Project~

In addition to selling works by participating artists, a system has been introduced that allows visitors to support artists through original "350x Project" merchandise. "350+/350x" series alcoholic beverages and artist-labeled tin badges will be sold, with a portion of the profits going back to the artists. This system allows visitors to easily participate in support, helping to support the artists' continued activities and further development.

The sake series "350+/350x" was created to commemorate the 350th anniversary of Tamanohikari Sake Brewery's founding.

In the "350x Project," the white bottle is likened to a "canvas" and the label features an original artwork by an artist.

Each series has its own unique flavor and theme. For example, Series 1 is based on the theme of "love," and by linking the flavor with the label design, it is a product that can be enjoyed as a special, once-in-a-lifetime encounter with sake.

What does the artist label mean?

The art label of the "350x Project" is not just a decoration, but a symbol of the "multiplication" between Tamanohikari Brewery and the creators.

The logo, in which a "+" (plus) is rotated 45 degrees to become an "x" (connect), represents the new value created through synergy, as well as symbolizing a co-creation attitude and a leap into the future.

Furthermore, by using different art for each series, the experience of a "once in a lifetime" encounter is packaged, creating a new point of contact that connects consumers, art, and sake.

Official Website
https://350pj.tamanohikari.co.jp/

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Tamanohikari Sake Brewery

京都

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