Spreading the charm of Japan to the world through sake! Sake World sponsors "Cool Japan DX Summit 2025"
The term "Cool Japan" has long been used with the aim of transforming Japan into a tourism-oriented nation. Over 10 years have passed since its first appearance in 2010, and tourism has become a major industry, with spending by visitors to Japan expected to reach 8 trillion yen by 2024. While this growth has been remarkable, many issues have also come to light. In order to create a better future, a summit will be held again this year, bringing together all those involved in the industry.
The Cool Japan DX Summit, which has been held since 2023, is a networking event that creates opportunities for cross-industry discussions on the latest trends and future strategies in Japan's tourism industry.
The event will cover not only things directly related to inbound tourism, traditional culture, food, fashion, etc., but also the content created by combining these. A diverse range of stakeholders, both public and private, will gather at TODA HALL & CONFERENCE TOKYO near Tokyo Station.
Sake World will participate as a sponsor, following the previous event at the end of 2024. They will exhibit a corporate booth and provide their original brand of sake, "Assemblage Club," as a "communication tool" for participants to network at the networking event held after the event. The aim is also to allow participants to experience the appeal of sake through the brand.

Last time we participated
Furthermore, the booth and materials on display will also showcase how the SAKE paradigm shift, including the services released since the last event (My Sake World and Sake World Brewery Investment), will contribute to Cool Japan.
Although alcoholic beverages are a kind of killer content in the tourism industry, they are not easily picked up unless they are "adapted" for that purpose. We hope to use this day to explore Sake World's approach to "tourism" and the new possibilities that can be created from it.
<Official site>
https://cool-japan-dx-summit.com/
Click here for related articles
- The potential of [tourism x sake] as seen from the "Cool Japan DX Summit"
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INFORMATION
- Name
- Cool Japan DX Summit 2025
- Schedule
- 2025.11.21 (Fri)
- Time
- 10:30~18:35
*A social gathering will be held after the event
- Venue
- TODA HALL & CONFERENCE TOKYO
- Sponsorship
- Cool Japan DX Summit Executive Committee
- Secretary
- Vpon JAPAN Co., Ltd.
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