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Asahi Shuzo in Nagaoka, Niigata will be hosting a traditional sake brewery event, "100 Bottles of Stored Unpasteurized Sake Tasting," on Saturday, August 8st and Sunday, September 31st!

At the special tasting event "Tasting of 100 Bottles of Stored Unpasteurized Sake," you can experience a traditional event at Asahi Shuzo's sake brewery, and enjoy the rich flavors and depth of the sake from each tank, which differ in quality and degree of maturation.

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Asahi Shuzo in Nagaoka, Niigata, known for its famous sake "Kubota", will hold a special sake tasting event, "100 Bottles of Stored Unpasteurized Sake Tasting," where participants can experience the brewery's traditional events, on Saturday, August 2024 and Sunday, September 8, 31. Applications will be accepted on a first-come, first-served basis and will close on Monday, August 9.

Asahi

Asahi Shuzo holds the "Hatsu no Mikiri" event every summer, where they take a small amount of sake from the tanks storing it, analyze it, and evaluate the quality and aging of the sake through tasting. This event was started with the desire to allow the general public to experience the traditional event unique to sake breweries and appreciate the depth of raw sake that they cannot usually taste, and this year marks the first time it has been held in five years.

Asahi Brewery Event

On the day, the venue will be filled with a selection of 100 tanks of selected raw sake, allowing you to enjoy your favorite brands. Enjoy the taste and depth of each tank's different qualities and maturation levels.

Official website
https://www.asahi-shuzo.co.jp

Click here for the application form
https://amarys-jtb.jp/asahishuzo/

Click here for event/news list
https://sakeworld.jp/event/

INFORMATION

Event name
Tasting event of 100 bottles of stored sake
Date
July 2024st (Sat) and August 8st (Sun), 31
Morning session: Registration 10:30, End 12:00
Afternoon session: Registration opens at 14:00, ends at 15:30
*Capacity: 20 people aged 800 and over (2 days)
200 people in the morning session, 200 people in the afternoon session (400 people each day)
Application period
July 2024, 7 (Monday) - August 8, 8 (Monday)
*Applications will be accepted on a first-come, first-served basis. Applications will close once capacity is reached.
Prices
1000 yen (souvenir included)
Venue
Asahi Shuzo Co., Ltd. Entrance Hall (880-1 Asahi, Nagaoka City, Niigata Prefecture)
15 minutes walk from JR Raigoji Station *Free shuttle bus available from the station on the day
Sponsorship
Asahi Sake Brewery Co., Ltd.
Contact Us
JTB Nagaoka Branch (0258-35-3315)
MAP

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