January to March: Launching new services one after another

In the first three months of 2025, we will launch several initiatives that will likely hold the key to the future development of Sake World.

[My Sake World Oike Bettei opens (January 23rd)

The biggest initiative for Sake World 2025 was the launch of "My Sake World," a facility where visitors can experience making their own original sake. The first store, Oike Bettei, is a hideaway renovated from an old house in Kyoto City.
Guests can compare 12 types of sake carefully selected from all over Japan, accompanied by explanations from the staff. The new sake space, where customers can enjoy "My Sake" by blending the sake to their preferred combination, has been interviewed by numerous media outlets and visited by celebrities from various fields, with a total of over 1000 people experiencing it.

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A new experience facility in Kyoto! Make your own original sake [My Sake World Oike Bettei]

#MySakeWorld

Sake World Championship held (February 16th)

As the name suggests, Sake World is a sake project that has its sights set on the world. An event was held in Singapore that seems to demonstrate this.
The top two contestants from a quiz event held in the fall of the previous year gathered in Singapore and each created a sake blend. The winner's original brand was then sold on the sake marketplace "Sake World NFT."

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[Sake World Championship] The winner of Singapore has been decided! A look into the exciting event and the potential of blending

#MySakeWorld♯Singapore#Event

2nd Fushimi Sake Festival (March 15th)

In March, when spring is on the way, the Fushimi Sake Festival was held for the second time, with the main venue being the Gekkeikan Showagura Brewery in Fushimi, Kyoto. The event was organized by Leaf Publications, the organizing company.
On the day of the festival, 11 sake breweries in Fushimi will open their breweries simultaneously, allowing you to fully enjoy the sake-producing region of Kyoto's Fushimi. It has also been decided that the festival will continue in 2026.

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[2025] The 11nd "Fushimi Sake Festival" and XNUMX sake breweries open to the public! A report on a day to enjoy Fushimi's sake and food

#Kyoto#Event

[Sake World Sake Brewery Investment] Release (March 17th)

As a new way to support sake, Sake World has launched the "Sake World Brewery Investment" initiative, which allows investors to participate in sake breweries by purchasing small amounts of the Sake World trademark rights.
The investment target, Sake World Makino Brewery, is a "custom-made sake production base" that purchases sake from all over the country as "raw sake" and brews it. The development of the brewery is a system that indirectly benefits breweries that support Sake World's vision. The participating brand owners are companions who will work together to develop the future of sake.

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Protect the future of sake! Why investing just 5500 yen in a sake brewery can save the sake industry

#Makinozo

April to June: Experience the potential of "made-to-order sake"

It was during this period that the potential of Sake World's "custom-made sake" began to emerge.

My Sake World OEM (from April)

My Sake World Oike Bettei has launched a new service for restaurants.
After experiencing sake blending in the same way, participants will act as product developers and design flavors to suit various occasions. They will then add their own label design to create an original brand that is exclusive to their own store.
Since it can be supplied in batches of 24 bottles, restaurants, mainly in Kyoto, have quickly adopted it. Given its popularity, some stores are even placing additional orders.

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Create your own original blend of sake for your shop, starting from 24 bottles!

#Kyoto#Assemblage

"Assemblage Club Taro" wins Gold Award at Tokyo Sake Challenge 2025 (April 15th)

The flagship model of Sake World's original brand, which was jointly developed by Kyoto's long-established sake breweries (Masuda Tokubei Shoten, Kitagawa Honke, and Matsui Sake Brewery), has been awarded yet another medal. While it has already won awards overseas in Italy, Singapore, and Hong Kong, this is the first time it has been recognized in its home country.

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Kyoto-made blended sake [Assemblage Club 01 CODE NAME: Taro'] wins Singapore's Best Award and Silver Award at the Singapore Sake Challenge 2024

♯News#Assemblage

"Sake World Brewery Investment" Sales Partner Program (May 1st)

A framework has been added to the sake brewery brand service launched in March to further expand the circle of co-creation in sake brewing. When a partner purchases a trademark right, they pay a fee according to the number of shares. There are no special qualifications required for registration.

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We are looking for trademark sales partners! Would you like to support the "future of sake" together? "Sake World Sake Brewery Investment"

Limited sale of "Meiba no Shizuku" (May 3rd - May 4th)

During Golden Week, the company will release a limited edition of 1000 bottles of "Meibana no Shizuku," a special anniversary bottle commemorating the 100th anniversary of the opening of the JRA Kyoto Racecourse, during the week of the Spring Emperor's Cup. The bottle was developed by blending brands from Kyoto sake breweries (Yamamoto Honke, Kitagawa Honke, and Saito Shuzo).

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Kyoto Racecourse 100th Anniversary Sake [JRA] x [Sake World] to sell 1000 limited edition bottles of serial numbered premium blend sake

#Kyoto

My Sake WorldKyoto Kawaramachi store opens (June 28th)

The second original sake-making experience facility can accommodate a maximum of 30 people and is suitable for groups. It offers a standing blending experience. Located in Kyoto City's largest downtown area, the sake brewing room in a separate building (operated by group company Sake World Makinokura Co., Ltd.) allows customers to pick up their sake the same day they make it.

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Experience making your own sake at [My Sake World Kyoto Kawaramachi Store]. Same-day reservations accepted. A new and exciting sake experience!

#MySakeWorld

July to September: Promoting the appeal of sake at events around the country

During the summer, which was as scorching hot as usual, we participated in various events held all over the country.

IVS 2025 Side Event (July 2-3)

At the side event of IVS2025, one of Japan's largest startup conferences, a collaborative event was held with multiple startups.
My Sake World Kyoto Kawaramachi store held a two-day collaborative event called "Yowa Night" with YOUTRUST, a Japanese career SNS and network recruiting service. The event included a "Blended Sake Experience" where participants could experience the blended sakes developed by Sake World, and an event called "What is 'SAKE CREATOR ECONOMY'?" where participants were given an explanation of the business.
At the nightclub WORLD KYOTO, a one-night-only collaborative event was held with NOT A HOTEL DAO, a cryptocurrency service run by NOT A HOTEL, a real estate tech and accommodation startup. Both events livened up the nightlife in Kyoto.

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IVS2025 side event: Dream collaboration "Sake World" x "YOUTRUST" promote the appeal of Japanese sake through [My Sake World]

#IVS KYOTO

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"Sake World" and "NOT A HOTEL DAO" join forces in a dream collaboration at IVS2025 side event

#IVS KYOTO

HEAVEN SAKE Free Tasting Event (August 28th)

HEAVEN SAKE, a luxury sake produced jointly by Japan and France and available in over 10 countries around the world, held its first free tasting event in Kyoto. In September, a pairing event was held at a high-end restaurant in the city, and it was around this time that businesses dealing in assemblage sake began to deepen their collaboration.

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[Restaurant Exclusive] A first for Kyoto! A free tasting event for the popular assemblage sake [HEAVENSAKE] will be held at "My Sake World Kyoto Kawaramachi Store" on August 2025, 8

#Kyoto#Event

SAKE PARTY NIGHT (August 29th)

At the aforementioned WORLD KYOTO, Sake World is hosting an event called "Sake Brewery DJ," where local Fushimi sake brewers themselves act as DJs and enjoy sake and music.
At the end of August, they took an expedition to the club "ZEROTOKYO" in Kabukicho, Shinjuku, Tokyo, where they held a one-night only club event called "SAKE PARTY NIGHT."

When customers ordered a bottle of sake, it was carried to their seat on a special portable shrine, providing a rare opportunity to introduce the Kyoto-originated night economy to Tokyo.

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Add sake culture to your nightlife! [SAKE PARTY NIGHT] to be held at "ZEROTOKYO" in Kabukicho

#Tokyo

My Sake Travel in Osaka Takashimaya Sake Festival (September 3rd-8th)

My Sake World, an original sake-making experience, has a store in Kyoto City and also holds occasional outing events, giving as many people as possible the opportunity to experience the charm of sake blending.
In September, he held his second outing My Sake event. More than six months have passed since the first store, Oike Bettei, opened, and he has realized that "custom-made sake" is becoming more and more popular.

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Blended sake experience [My Sake World] will be holding a pop-up event at the 8th Osaka Takashimaya Sake Festival!

#MySakeWorld♯Osaka

"KIDOU Global Conference" (September 18th)

In September, during the Osaka Kansai Expo, we participated in an international exhibition that brought together startups operating in the digital field.
Leaf Publications exhibited at a corporate booth and CEO Nakagawa took part in a talk session conducted entirely in English. He introduced Web3 (NFT), which is being adopted in the sake marketplace "Sake World NFT" and the sake brewery brand owner service "Sake World Sake Brewery Investment," from the perspective of building a sake RWA.

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A report on the "KIDOU Global Conference" - a new initiative that can be tackled thanks to a solid foundation

#NFT#Assemblage Club#MySakeWorld

October to December: "Continuation" and "Start-up" intersect

For the last three months, Sake World and Leaf Publications will alternate between continuing efforts and approaches with an eye to 2026 and beyond.

Makinokura website renewal (October)

In November 2024, the brewery took over the business of the former Makino Brewery Honten and changed its name to Sake World Makino Brewery. The brewery has now completed a website renewal. As the forefront of "made-to-order sake" production, we will continue to report on the progress of the project.

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Custom-made sake production base "Sake World Makinokura" has renewed its official website

#Makinozo

"Tokyo SAKE Collection 2025 ~Sake Collection @ Akihabara Sake~" (October 4th-5th)

Following on from last year, we participated in the Japanese sake event held in Akihabara, Tokyo. In 2025, we exhibited under the name "Sake World Makinokura."
The booth will sell collaboration sake with last year's online games "Phantom of the Kill - Alternative Imitation" and "Ragnador: The Mysterious Emperor and Yashahime of the End," as well as "Tenteki Senseki," the winning bottle from February's "Sake World Championship."

We promoted the appeal of sake to new demographics, including young people who have few opportunities to experience the charm of sake, and foreigners who visit Japan in search of delicious sake.

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Sake World Makinokura will also be exhibiting! "Tokyo SAKE Collection 2025 ~Sake Collection @ Akihabara Sake~" will be held on Saturday, October 4th and Sunday, October 5th, 2025

#Tokyo#Event

Assemblage Club "KASUMI" released (November)

Sake World NFT original brand sake has released the long-awaited new product [KASUMI].
Like Taro´, this sake uses several brands from long-established Kyoto breweries (Masuda Tokubei Shoten, Kitagawa Honke, Matsui Sake Brewery), and its clean, refreshing taste makes it a sake that shows the potential of blended sake from a different angle.

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A new proposal for blended sake
[Assemblage Club]'s new product "KASUMI" is now available

#Assemblage Club

Fushimi Sake Festival (November16day)

The major sake event that has been held since 2015 will be held again this year at Fushimi Ote-suji Shopping Arcade.
A total of 4200 people visited the venue where 15 sake breweries from Fushimi came together, discovering new sake and enjoying their favorite flavors. It was a day that once again brought home to us the fact that Leaf Publications has been involved with sake for many years.

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Enjoy sake in the heart of Fushimi!
Report on the "Fushimi Sake Festival in Otesuji Shopping Street 2025"

#Kyoto

Cool Japan DX Summit (November 21st)

Following on from last year, we participated as a supporting company in an event themed on Japan's tourism industry, held in Tokyo. We provided our original brand "Assemblage Club KASUMI" at the social gathering and exhibited at the company booth introducing the Sake World project, promoting the appeal of Japanese sake through tourism.

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Spreading the charm of Japan to the world through sake! Sake World sponsors "Cool Japan DX Summit 2025"

#Tokyo

Linkedin Kyoto Association Year-End Party (December 12th)

The event was held at the Dawa Yuraku Kyoto Hotel in Kyoto City, with the theme of "Enjoying the old and creating the new," and he spoke as a representative of the industry side of a Kyoto-based initiative involving industry, academia, and government.
Looking back on the company's long history in the sake business and how it got started, they offered the "custom-made sake" they are currently working on, under the slogan "Learn from the past and create something new."

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An evening of enjoying the old and creating the new
Sake World takes the stage at [Linkedin Kyoto Kai]

#Kyoto

My Sake World Oike Bettei "otonami" Plan (December 15th)

We have launched a special plan that combines food that can be enjoyed with my salmon from various angles.
Although the event is only available in the morning slots, it has been fully booked in the two weeks since it began, and is proving to be a major inspiration for Sake World 2026.

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Create your own original sake and pair it with delicious food! A limited-time offer from [My Sake World Oike Bettei] and [Otonami]!

#MySakeWorld#Kyoto

From the founding period to the growth period

The end of December marked the two-year milestone since the launch of the business, and 2025 was a year in which the Sake World business was established. In terms of the company stage, it will move from the founding phase to the growth phase, and 2026 will be the year in which Sake World aims to expand in earnest.
Sake World will continue to take initiatives that will contribute to the development of the sake industry, and aim to further raise the level of its business.
Please look forward to our continued success in 2026!